Welcome to the Mwango Capital Podcast where we discuss topical issues on African capital markets.
In this episode, we are joined by Ramah Nyang', John-Allan Namu, Klaire Muriithi, Rosebell Kagumire, and Wanjala Were on a discussion on the disruption happening in the media space in Africa.
The panel tackles in-depth trends in the media industry, advertising vs subscription revenue models, micro-influencing, and how to build engagement and retain an audience.
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Show Notes
[00:05:07] - Key trends disrupting the media industry
[00:19:09] - Funding, value proposition, and pricing of products
[00:35:22] - Dealing with failure
[00:39:51] - Building engagement and retaining an audience
[00:46:30] - Advertising revenue vs subscription revenue
[00:53:29] - Dealing with violent extremism and terrorism in Africa
[00:57:32] - Micro-influencers
[01:07:56] - Disinformation
[01:18:26] - Podcasts in the Kenyan media space
[01:21:11] - Preparing for elections
[01:29:58] - Packaging content
Episode 12: Media Disruption in Africa